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BRAND TOOLKIT

Social media

Templates to support social media activity

CDU uses social media platforms as a marketing and external communication and engagement tool. We also maintain relationships with our current students across social media channels.

Social media is managed on two levels:

  1. The Marketing, Media and Communications unit manages CDU’s corporate, central social media pages and provides the overarching strategy for the entire university
  2. Research Institutes, Colleges and some departments also have permission to run dedicated social media pages that connect back to CDU’s overarching strategy

Social media and CDU is guided by the following documents: 

You’re encouraged to familiarise yourself with these documents if you wish to:

  • start or manage an approved CDU social media page
  • create content for an approved CDU social media page
  • engage on social media as a CDU staff member.

Starting a new social media page

In line with CDU’s Social Media Policy, you will need to seek approval from the Marketing, Media and Communications unit to start a CDU-branded page on any social media network.

This includes Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Whatsapp, WeChat, Snapchat and all other social media platforms.

For more information, contact marketing@cdu.edu.au.

Templates for content creation

If you manage an approved social media page on behalf of CDU, you can access more than 35 branded templates to create posts.

These include templates for testimonials, announcements, facts and figures, events, profile icons and cover images.

You can contact marketing@cdu.edu.au to request the templates.        

 

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